When Brands Should Go Dark on Social Media
Kendra Nicholson Kendra Nicholson

When Brands Should Go Dark on Social Media

In the “always on” era it’s hard to imagine hitting the pause button. There are instances, however, when "going dark" a.k.a taking a temporary hiatus from posting on social can be a strategic move. Let's delve into when and why brands might choose to go dark on social media.

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