How to Create a Content Style Guide
Any marketer can tell you that crafting a consistent online voice as your business grows is like trying to herd cats, and this challenge only gets more difficult as you add contributors. This is why, as you look to scale your business establishing a strong and consistent online presence is key to success. One invaluable tool that can help you navigate the dynamic world of digital communication is a Content Style Guide that all contributors can refer to. So, what exactly is a Content Style Guide, and how can it be your cheat sheet when it comes to winning on social media?
What is a Content Style Guide?
A Content Style Guide is essentially a rulebook that outlines the guidelines and standards for creating and presenting content on your channels. It serves as a roadmap for maintaining a unified voice, tone, and visual identity across all your social media platforms. Whether you're crafting a TikTok video an Instagram Story or a Facebook event, the style guide acts as your North Star.
Why Does Your Brand Need a Content Style Guide?
Consistency: In the endless expanse of social content, consistency is what sets you apart. A style guide ensures that your brand's messaging remains uniform, fostering a distinctive online persona.
Building Brand Trust: A consistent and cohesive online presence builds trust with your audience. When followers know what to expect from your content, they are more likely to engage and interact.
Streamlining Collaboration: If you have a team managing your social media presence, a style guide becomes indispensable. It streamlines the content creation process, allowing multiple contributors to speak in one voice and produce cohesive materials that align with your brand.
Adaptability Across Platforms: Different social media platforms have their own atmosphere and audiences. A well-crafted style guide ensures that your brand can adapt its tone and style to suit each platform while maintaining a consistent core identity.
Components of a Content Style Guide:
Voice and Tone Guidelines: This is your opportunity to define the personality of your brand. Are you sassy, professional, or a bit of both? Clearly outline the preferred voice and tone for different scenarios.
Visual Identity: Include guidelines for visuals, such as logo usage, brand colour palette, and image styles. Consistent visuals contribute significantly to brand recognition.
Grammar and Language Usage: Specify preferred writing styles, grammar rules, and language nuances. This ensures that your written content aligns with your brand's image.
Hashtag and Emoji Usage: If your brand incorporates hashtags and emojis, provide guidelines on their usage. This maintains consistency and prevents any unintended miscommunication.
Interaction with other Accounts: Keep track of your ever-evolving list of “friendly” accounts that you support and can count on their support in return when it comes to getting the word out. To start this list think of complementary (non-compete) brands that typically are used in concert with yours. If you are a winery this could be a boutique cheese company, butcher or glassware company. Start by sliding into their DM’s and saying hello in a friendly, non-spammy way and taking it from there.
In conclusion, a Content Style Guide is your recipe for success in the competitive world of social media. By providing a roadmap for consistency, authenticity, and engagement, it becomes an essential tool for connecting with your audience as you grow.
