California Wine Canada Content Strategy — Kendra Nicholson Digital Marketing

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Californa Wine Canada Content Strategy

While collaborating with California Wines Canada, our goal was straightforward: introduce California Wines to the Canadian audience and educate them on the exceptional qualities of wines from that region.

We leaned into “edu-taining” wine and food content and developed a library of drool-worthy images and video content showcasing a variety of seasonal recipes and wine pairing recommendations during prime hosting occasions to drive as many saves, shares and sends as possible.

Over 36 months, I steered a 629% rise in impressions, a 147.7% surge in engagements, and a 337% increase in website clicks. These metrics show the results you can drive when you show up in the right places, at the right time with the perfect “foodstagram” shot.

Client: California Wines Canada

Food Photography and Styling: Tag

Paid Social: Bridge Digital

Californa Wine Canada Content Strategy

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Let’s do Something Awesome Together