The founders of Clover Botanicals approached myself and Katrina Pacheco (Art Director & Graphic Designer) looking for help with furthering their brand development. This project scope involved the development of a brand identity and content strategy. This project was inclusive of a category and competitive review, target audience definition, brand positioning, content and launch strategy.

After that initial groundwork, we helped them develop a 360° marketing plan for their organic health brand. This included: website and social channels from scratch and managing all marketing initiatives, including all short and long-form copywriting elements for the brand, product names, packaging copy, website copy, blog posts, infographics, social posts, email marketing initiatives, influencer and partnership marketing from the brand’s inception in July 2020 to July 2022.

One of the challenges we experienced working with an Adaptogenic Tea brand was the restrictions around product language when bringing a natural health product to market. By familiarizing ourselves with these regulations we ensured compliance with Consumer Advertising Guidelines for Natural Health products was maintained on all packaging and digital marketing elements for their brand, website, Shopify store and Facebook Shop.

Collaborator: Katrina Pacheco