Swiffer Canada paired up with Habitat for Humanity to help under-housed people get a Clean Start in life. To get the word out they approached Q Media Solutions to create a short video testimonial from Sabrina; a single mother, cancer survivor and Habitat for Humanity homeowner to show the various ways a person can come to rely on a resource like Habitat for Humanity.

The objective of this video campaign was to raise awareness around common misconceptions about the Habitat for Humanity initiative while increasing donations, website traffic and social reach.

Through a targeted advertising approach, I focused on driving impressions amongst a demographic that the message was most likely to resonate with; targeting those who have indicated an interest in various philanthropic organizations and social causes.

I layered targeting typically indicating a higher household income (i.e: affluent postal codes and higher education levels). The campaign drove a total of 196,067 views across Facebook, Instagram and YouTube with an average cost per view of $0.03 and a total of 1521 clicks to the website with a CTR of 0.81%

Collaborators:

Documentary: Q Media Solutions